"This article is about blah, blah, blah...ZZZZZZ" This is how most Article Descriptions begin, by putting the reader to sleep with just another boring description of an article. The good news is that after reading this article, you will no longer have to write boring sleep-inducing descriptions.
You should have a specific product or service to promote. You can create your own products or purchase resale rights of existing ones. Acquiring brands that are already well-known in the market is relatively easier to do than promoting those that are not yet popular. If you find the above-described strategies as expensive, you can engage in affiliate marketing strategies with established companies by acting as an advertiser for their products or services.
Two Article Description Examples Most descriptions of articles really are about as boring as the example I gave at the beginning of this article. And I really could give you a boring description. For example, let's look at two different descriptions of this article:
Description 1 - This article is about how to write article descriptions that are not boring. Description 2 - Do you know how most marketers mess up their article description and turn them into a horrible mess? Read on to discover a works-every-time formula for creating article descriptions that pull in the prospects. Now which one would you want to read?
Your Article Description Formula Here's your formula - Ask a question, promise the answer. Simple as that, in just two steps: Ask a question related to either the pain/problem of your topic, or something your prospect really wants/needs to know. When you ask a question, you engage your prospect because they want to know the answer to the question. Example: "Do you know how most marketers mess up their article description and turn them into a horrible mess?" Promise the answer within the article body. Once you make this promise you must make sure you deliver on it. In other words, don't promise something that you cannot deliver or plan not to deliver on.
Make your article professional looking yet interesting to read. Since your article is a form of online advertisement, avoid making it too formal. Use adjectives and other expressive words that will persuade your prospects to ask for more information regarding your products or services. Place yourself in your online viewers' shoes to find out if your article is interesting to read.