Such has been the explosion of internet technology that having a good website, or even a great website, is no longer enough. Search engines, such as Google, have penetrated far too deeply in everyday psyche, and any attempts to overthrow their utility end up only in frustration. The only key the silver bullet, if you may seems to be the page s ranking. After all, that s what Google s PageRank algorithm does check how many worthwhile references a website has. So, if you have a good website but are still struggling to divert traffic towards it, you can take help and heart! from the following tips that we will now provide.
There are quite many things you can do to improve the Google ranking of your website, and here are four of them:
1. Linking: Since the game of PageRank is all about having the right links, it is suggested that you check where your website stands currently. You can do this using one of the many tools available in the market, including the free Google toolbar. Once you know where you stand, you must make sure that you note which websites have been linked above yours. From then on, make it a point to have your website mentioned whenever these websites are linked to a good page. This will ensure that your page stays within sight.
2. Shorter titles: While it is true that Google gives great importance to the TITLE tag of a page, some webmasters stretch this a little too far by cramming more than 10 20 words into the TITLE tag. This has the reverse effect than intended, as Google tends to prefer websites with shorter title. At the same time, having a shorter title helps the users spot your website more quickly.
3. Update: Repetition means boredom, not only in human affairs but on the webpages as well. If you are aiming for a better Google ranking, than frequently updating your website will be of immense help. The PageRank algorithm actually favors website with frequent and regular updations. A good idea is to add a what s new or recently added link to your website.
4. Fewer subdirectories: Of course once the server is online, it s entirely up to you to follow whatever directory conventions and saving formats you want to follow. There tends to be one disadvantage, however having too many levels of subdirectories works against you. Since the search engine has to crawl more and dig deeper for a website that has too many directory levels, Google tends to put them on a lower ranking. But worry not; there is a way out in case you really do need to have more levels. One good idea is to have sub domains, as many as you want. Since they are treated like main domains, too many of them will not put your page on a lower level.
By using these practical tips, practically anyone can improve their website ranking considerably. But don t expect miracles to happen over time, only the site with good content will still be pulling more traffic.