Tips For Creating Your Follow Up Email Message Series

You can make sales from follow up email messages sent through your autoresponder. The email messages do need to be well-written and captivating enough to hold your readers attention long enough to make that sale. The average web site visitor makes a purchase the sixth or seventh time they visit a web site. You'll need to provide good information that your readers want, and give it to them in a way that is easy, clear, concise and valuable.

Begin first by brainstorming a list of headlines. Make the headlines compelling. Compelling headlines attracts attention from readers, giving them a feeling of excitement about reading the rest of your email. If you send a follow up email message with a shoddy headline, there is a good chance your readers will glance at the email and probably hit 'delete'.

Another effective way to grab your reader's attention is to use their name in the subject line, headline or body of the message. If you've been good about keeping a detailed database, you can even integrate other personal details such as the town they live in or their birthday. Use this technique sparingly, as email marketers have overused name personalization so much that readers are becoming immune to its effects. Email autoresponders normally have a feature that allows you to personalize your messages.

Follow Up Email #1 - Introduction Email Pay special attention to sending out a well-written first email to your readers. Your goal should be to retain as many readers as possible on your list, and the first email can make or break your subscriber list. Give you readers and idea of the type of information they can expect to receive - keep them engaged with teasers, and include a small bit about your company/business at the end of the email. The information needs to be neat, clean, readable and concise.

The second follow up email message is your opportunity to talk more about your products and services, expanding on the foundation you started in the introductory email. Write to your reader as if you are having a conversation with him or her, and explain the benefits of using your products and services.

Following the second email, the third email might be a comparison between your products and services and those of your competitor. This is a good time to review your "U.S.P - Unique Selling Proposition" so you can call out the features that make you a better choice for your target market. Highlight your strengths, and minimize weaknesses (such as a higher price point if yours is higher). If you have testimonials, you should include those in your follow up emails as well as your web site copy.

Every single email message you send out should always end with a teaser for the next message. Once you've wowed them with your latest info in the current email, next you need to rouse their curiosity so that next time they see a message from you, they run to open and read it. Do not forget to include your company contact information clearly at the end of every email message. You want your readers to be able to quickly and easily find your contact info in case they decide to contact your company. Follow these simple guidelines and you'll attract customers left and right. Good luck!