When you went to the network marketing meeting, did that heavy hitter tell you to just follow the "proven system"? Did he then explain how you just need to build yourself a "warm list" (limited personal contact list), buy extra product to "place" with prospects, attend and bring friends to hotel meetings, give home parties, get some business cards to hand out,buy company literature, and get flyers made to hand out at the mall?
If these are the components of the "proven system", or business plan, it is a broken down, oil leaking, rusty system made up of outdated methods and faulty techniques that have caused the terrible numbers of a 97% failure rate in this industry. What is even worse is, aside from being ineffective; it can actually kill your chances of success and ruin your personal relationships.
The only thing this "proven plan" does aside from running your friends away is cause a huge percentage of people to hate the industry as a whole. This is a terrible shame too because the whole concept of cutting out the middleman in retail is logical and it is a morally correct and inherently good business as proven by what it takes to become an income leader.
Helping others find success is the only way to make any real money and those who help the most people are the real leaders. These 8 reasons are referring to the methods taught by most of the MLM companies out there and they do work but only for a small percentage of people.
1. Most companies lie to their prospects about the fact that network marketing is SALES.
2. There is no proper marketing training given to any of the new distributors and in fact the methods taught are mostly ineffective.
3. The most common sales methods taught are annoying "door to door", street corner, or telemarketing type tactics that are a lot like banging your prospects over the head with your business opportunity.
4. The much used line about how anyone can do this business is a lot like throwing mud against a wall to see what will stick and causes people to chase after nonprospect's which is a waste of time and causes the negative reputation most people have about the industry.
5. With the terrible success rate for those without a salesman's personality type many people get desperate to make money and will resort to exaggeration and hype in order to mislead prospects into joining.
6. Too many sponsors use the "need more motivation" or belief excuse for failure instead of concentrating on solid, fundamental, proper marketing techniques.
7. New prospects are assured by the sponsor they will be successful just because the product is so good and the comp plan is the best so it will be easy to build a business in a few weeks.
8. Sign-ups are advised that EVERYONE is a prospect which means millions of people have had the daylights pestered out of them and have become enemies of the whole industry.
Nobody with experience in marketing would ever try to sell to someone who has no interest, much less, chase after those who already hate the industry. The key to success in this business is to use a marketing plan or system that allows customers or interested opportunity seekers to find you not the other way around.
Think about it! If you are chasing folks about your opportunity you are considered a nuisance. But if those who are looking, do their search, and find you because you were positioned correctly, now you are seen as an expert or leader. People don't like to be "sold" to because they don't want to feel as if something is being forced on them.
Recruiting with those old school methods are cumbersome and when you tell your sponsor it isn't working like you thought and they say you need to listen to some motivational CD's they are really telling you to just do more of what isn't working. Do you really think that will help?
Wouldn't it be more logical to get training that helps you to set up a system that generates MLM leads on autopilot consistently so you could spend your time working with interested prospects and not having to deal with constant rejection?
Dan Lambeth
The MLM Biz Wizard I only tried the old school methods a short time before I was lucky enough to find the system I use to build my MLM. This is a lead generation and marketing training system that can be used for any online business. Get free training and a step by step plan that I call my
blueprint to MLM success by subscribing to my newsletter at my blog.
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