The fourth rule of attraction marketing is prospecting and marketing. These are very important. This is where you will be spending the majority of your time doing. This is where a lot of people trip up. This is what pays the bills. With no marketing there are no prospects. With no signing those prospects, there is no money going into your bank account
Let us talk first about marketing. People don't respond to the same stimulus. If you are only marketing one or two different ways, you are robbing yourself of thousands of prospects. If you are only doing cold calls, or talking to all your friends and family, how effective can your marketing be? If this is all you are doing you are limiting yourself to a very small portion of the resources available to you.
Google is the number one website in the world. Yahoo is the second largest website in the world. You Tube is number three, and Face Book, with over 350 million people, is the fourth largest website in the world. What kind of presence do you have on any of these sites? If you don't, why not? There are more than these four, but look at the ocean of prospects you are leaving behind if you are not on these sites.
There are two words in network marketing. Most people only focus on the word network and forget about the marketing part. They are good at getting all their family and friends out to the meetings. They may have even signed a couple, but what happens when that network runs out? Not if but when it runs out because it will run out. Then you have to learn about the second word. Marketing.
Lots of people will jump into the business arena without a clue on how to market. Would you like to parachute out of an airplane, knowing that the guy who folded your chute the night before, didn't have a clue as to what he was doing? I didn't think so. So how can you succeed in marketing your business into profitability, without any knowledge of what marketing is about?
When you learn how to maneuver the marketing system, it doesn't matter what business you are doing. When you become good at marketing you will start to separate yourself from all the other fish in the sea. That's exactly why a person can come into your business, and in a very short time pass everyone to the top. They understand how to market.
Marketing to your business is like food to your body. If I don't eat I become weak, and unable to function properly. If I don't learn how to market, my business will become weak and unable to function properly also.