Tea Glorious Tea!

Nothing beats a nice cup of tea, and in the UK over thirty five million cups of PG Tips are consumed every day, which is enough tea to fill six Olympic swimming pools ( I wouldn't want to swim in THAT though!).

Now Unilever, are helping us drink even more of our national beverage by launching the first UK dedicated tea vending machines, so you'll be able to get your brew in even more places than before- at university, in the train station...

Unilever are responsible for purchasing around 12% of the world's black tea supply, making them the biggest tea buyers in the world. The tea category is a five hundred million pound business, with most of the tea supply coming from India, and Unilever have a long history of coming up with innovative ideas within this sector.

A key point in their history was the launch of the 1950's PG Tips television adverts featuring the Chimps tea party. This advert made the primates involved stars and they were a much loved feature of the brands advertising and image for the next few decades. Then in the sixties the company made the bold move to start offering their tea in bagged form as opposed to just loose leaf, which was previously unheard of, but lead to bagged tea overtaking loose leaf in terms of sales.

Obviously Unilever is about more than tea, and they currently have 400 brands globally and 35 in the UK across the food, personal care and home sectors, including Pot Noodle and Wall's amongst other household names, and pride themselves on developing strong brands and affiliating themselves with morally sound projects such as the rainforest alliance.

With the new offering, PG and Unilever are looking to roll out a complete vending package and as part of this vision have appointed a paper cup company, Benders to create bespoke cups for vending, in a PG tips design, complete with lids and in two sizes.