Can Attraction Marketing Really Be A Revival Of An Age-old Concept Or Just The New Marketing Fad?

"Success Is Not To Be Pursued, It Is To Be Attracted To You By The Person You Become" Jim Rohn

The facts speak for themselves and yet, many find themselves asking " Is Attraction Marketing a new trend or can it really be an age old concept experiencing a welcome revival?"Attraction Marketing has been in existence ever since people realised that they could influence others. Admittedly, some people are much better at attracting other people since they have developed leadership skills or have mastered the art of connecting with others. Certainly, some people are born with a natural talent for attracting and influencing others whilst others have to be patient and learn these qualities over a period of time.

The Law of Attraction, the subject of many writings, is practiced intuitively by many people who are completely oblivious that they do so. Many of these same people remain unaware of its existence throughout their entire lives and, as such, never realize their full potential. So what is the Law of Attraction, and how might we use it to benefit our lives?

It is, quite remarkably, one of the most powerful laws of our universe. Just as with gravity, it cannot be seen or touched, but its effects influence us whether we wish them to or not. Many have written of the Law of Attraction. For instance, James Allen's wonderful tome,"As A Man Thinketh", penned over 100 years ago, certainly legitimizes the Law and is said to be at least partly responsible for the creation of the entire Personal Development industry as we know it. It is one of my favorite books and the first one I recommend to all of my clients. A set of philosophical thoughts and musings on the power of our thoughts, it can be read in only an hour but can and should take an entire lifetime to master and implement.

Earl Nightingale, widely regarded as the Father of Modern Day Personal Development referred to the ideas in this book "The Strangest Secret". The "Secret", being, quite simply, " we become what we think about.

The Universe in which we exist is one of intelligence and vibrancy. It reacts to our intentions, emotions, thoughts,,visions and beliefs. What we imagine and believe in WILL materialise in our lives and gives us the Power to influence others.

Modern day Marketers have finally come to the realization that the "hard sell" tactic no longer yields results and more and more are employing Attraction Marketing Principles in order to achieve their goals, both financially AND personally.

One of Attraction Marketing's greatest advantages is that it places people before products, investing time and effort into constructing long-lasting relationships with customers. This offers clients exceptional value in exchange for their repeat business.

Attraction Marketing is most certainly not the latest new trend that its detractors would have you believe of it. Rather, it is the welcome revival of an age old concept practiced by myself throughout my 25-year career as a retail pharmacist. By placing my customers before the products I promoted, I drew Abundance into my life, practicing philosophies which I espouse both as a marketer and a mento