Navigation Is The Key To A Great Website

There are many key elements in the creation of a top-notch, polished website. However, few are more important than that of navigation. How a visitor navigates through a site can accomplish several things. One, good navigation keeps a visitor happy and engaged in the site and its contents. On the other hand, a visitor may simply close the page on a site with poor navigation. Think about your own personal experiences for a moment. How long do you stay on a given webpage if the navigation tools are clumsy or awkward?

Another factor that can be quite detrimental to any website is when the visitor is not able to find information or especially key information. No matter how impressive a website’s graphics or even flash videos might be overall, if the site is lacking proper navigation, people will simply go elsewhere. You have probably left websites due to poor navigation, and you can bet that your visitors will do it as well.

One of a website owner’s top priorities is to keep the visitor engaged with the content. If you are selling a product, you want your visitors to stay on your page and explore. After all, the longer they are on your page the higher the chances are that they will be impressed and buy your products.

Website ranking services such as Alexa take into account key factors as the amount of time a visitor spends on the site and the number of pages clicked. These numbers are extremely important. In part, this data tells Alexa that the content is interesting and is likely of quality. Your website can have the best content in the world, but if no one can find it, your website is not doing its job.