Home Business Success Is About People

I agree with my good friends Rob and Ravyn Nyte from The Work At Home Forum. I don't really like the word Downline. It's too impersonal. These are people with families, hopes and dreams, with goals for the future, with people who love them. How much do you know about the people "dowline" from you? Do they have any pets, hobbies, aspirations? If you don't know much about them, you need to get to know them. My Dad was in sales for years, big company, lots of sales reps under him. He knew everything there was to know about his people. They were almost like family to him. In a way, they were family. He spent forty to fifty hours a week working with them. My Dad was very successful. He built a solid and productive sales force, one of the most productive in his company. He built success by building his team. You see, I don't know of any better way to build a successful home business than to build the people who are in it.

Truth is, we are not in the MLM Business or the Health and Wellness Business. We are not in the Vacation and Travel Business. We are in The People Business! Forget that when dealing with potential customers and business partners and we begin to sound impersonal, pushy, like a salesman. Forget it when we are working with our downline and we lose the ability to lead. Relationships build a successful home business, not your product or compensation plan. To quote that silly insurance commercial, "Human Beings, acting Humanly, Brilliant!" But it's the truth. Treat people with compassion, dignity and respect, become genuinely interested in their needs and concerns, their hopes and aspirations, and they will reward you by purchasing your products. They will reward you by not just joining your opportunity, but by excelling and building you a successful home business. Why, because you have made it their Home Business as well. You have created a true Joint Venture.

Home business success isn't measured by how big a downline you can recruit, or how much product you can sell. It's not even measured by how much money you make. Those are all important benchmarks, to be sure. But true success, the kind that will build a strong, viable long lasting and profitable business, lies in how well you build people. It lies in how well you are able to help other people succeed, achieve their dreams, live a better life, and so on. If you don't own a copy of Tim Sales' Professional Inviter series, I suggest you purchase a copy. Tim is in my opinion one of the very best home business success mentors out there and Professional Inviter is perhaps the best recruiting tool you will ever own. I won't benefit one way or the other by your purchasing a copy, but then agan, I will. If we all endeavor to be more professional, more ethical, More Human, we will give this industry a much better image, and likely as not, we will all reap the benefits of that.

In his own insightful way, Tim teaches you how to get in touch with, how to connect with, your potential customers and business partners. He teaches you how to identify with them and their needs wants and concerns, and sometimes, their pain. I'm sure you've heard it said, "People don't care how much you know until they know how much you care!" You can't get around that one. It's just human nature. You have to know how to Invite people in such a way that they feel invited, not sold. They need to know you care and that you truly want to help them. You lead and build your organization the same way. Build People and they will build you a successful home business. Simple, but Powerful. Yes, home business success is about people.