Membership Site Retention - Why Are They Leaving ?

Running a membership site can be a little hard particularly if it appears that your members are leaving faster than they are coming in. However, while this is without doubt quite a problem for you, your members may be having a different problem and that is perception of value for their time and or money.

Giving the impression of value is very important if you want to get members and keep members. People want to feel like they have received significantly more than they paid for. It's true that some may not gripe about getting fundamentally good information, however this should not stop you from attempting to raise the perception bar significantly. Word of mouth is the most powerful advertising medium.

One of the easiest ways you can do this is to offer special bonuses. These can be either announced or unannounced. Pleasant surprise offerings can be a way of letting your members know that you care. So, what kinds of bonuses would your site members think are great? What about bonuses related to additional material such as Private Label products related to your niche that you might pick up inexpensively. These are quite inexpensive for you to purchase and the perceived increased value can be quite high!

Other things one might do is offer multimedia to fill out your text content. We are not saying that all content needs to be in audio, video and text -- though that wouldn't be a bad idea, lol. You might do an audio interview with an industry luminary or you might be a trade show with your camera and simply capture 10 seconds of opinions from the public or well known speakers. This is a good thing to do because you'll be hitting on a variety of different learning styles. Member A might like to watch videos, while Member B Prefers to read text. You'll be satisfying more members without having to do much additional work.

A great way to make this as easy as possible is to create a video. From there, you can extract the audio. It is also possible to get a rentacoder or guru.com writer to transcribe the audio track into text and now you have 3 different medium forms from the one source!

The last of our tips today, has to do with making your site look seriously professional. While you might be able to get away with a very basic site, doing simple things like adding graphics and having a nice layout can go a long way to giving a great impression of value.My teachers have always told me not to judge a book by its cover -- and guess what ? I rarely ever heeded that important advice. I nearly always buy books based on the excellent cover designs and I suspect many others do too! A great looking site is always a joy to explore.

Try to do all of the above mentioned tips. A rule of thumb is give 10 times the monthly value and your clients won't leave.When your members are highly grateful for the information that you are providing, word-of-mouth will spread and your members will continue their membership. Remember the first 30 days are the most critical. Soon enough you'll have built this into a wonderful membership site that people are proud to be a part of.