New York City Marketing Company Uses Google Adsense The Smart Way

If PPC costs are playing havoc with your advertising budget, then you'll be happy to hear that there is a no-cost solution to reducing those costs. Recently, we learned how a New York City marketing company uses Google Adsense to subsidize and reduce pay per click costs by one third! If being able to cut more than thirty percent of your advertising expense sounds like something you're interested in, then read on.

In case you haven't entered the wide, wide world of pay-per-click (PPC) advertising yet, here's a quick primer. PPC is probably best known to you simply as, Google Adwords. There are other PPC options available besides Adwords, but for most people PPC advertising begins there.

Let's presume you already have a PPC budget and someone at your company is already responsible for monitoring keywords and keeping the costs down. With so many keywords bidding at five, ten, fifteen dollars or more, per click, chances are your PPC expenses are often shooting through the roof!

Google Adsense is the free program that web publishers sign up with to run PPC ads on their sites. The ads are filtered through the keywords associated with the content on a publisher's site and appear on publisher's sites in the same manner they appear on a search. Why would publishers run Adwords' ads on their sites that have the power to take visitors away from their pages?

These PPC ads also appear all over the internet on niche host sites. Publishers who own blogs and websites may elect to run these ads on their sites inviting their visitors to click on any of the PPC ads that they run on their website. The ads appear on these various sites through Google Adsense. Basically, publishers sign up with Adsense free of charge and once approved are allowed to embed code into their site pages that allows the Adwords' ads to appear on their website or blog just as the ads appear on the search engine's sidebar.

That's why so many web publishers are running Adwords' ads on their sites. It's also how that NYC marketing firm reduced their advertising costs. They build an ancillary revenue stream using Adsense that offset their PPC expenses. The great thing about this strategy is that it's available to smaller companies as equally as it is to larger ones.

Plus it's free to signup with Google Adsense. There are a few rules to keep in mind. The program isn't for 'individuals', it is only for businesses. Also Google must approve each publishing site manually. If your site contains pornographic content you can forget about getting Adsense on your site. Likewise, if you already use a competing pay per click type ad program on your site you'll have to get rid of them before being approved by the search engine giant.

That New York City marketing company used Google Adsense to subsidize and reduce pay per click costs by one third by using all of the tools available through the program. There are smart ways to make increased revenue by adding search to your site through the program and by requesting higher bidding ads. Using this web marketing strategy isn't necessarily a 'secret' because it's been around for a while. But if your company isn't taking advantage of a 'free' revenue stream, then you might want to review how much your spending now and how your PPC budget can be cut using Adsense too!