Co-creation is becoming increasing popular. What does this mean? Co-creation means that people take part in making their own product. Chocomize, a custom chocolate company, is a good illustration of this new movement.
Chocomize is a great example of co-creation because they allow customers to create their own personalized chocolate bars. Customers can choose ingredients for their chocolate bar, design their own packaging, or create their own chocolate bar name.
Being able to pick your own ingredients is what co-creation is all about. There are over 100 different ingredients in which customers can add to their chocolate bar. They have some crazy ingredients like gold, cookie dough, and cheerios. There are literally hundreds of millions of different chocolate bars possible, but the great thing about co-creation is that customers know that the bar they create will probably always be unique.
Individuals can make their own packaging. They create a motif for the back of the chocolate bars that fit their needs. If someone has a motif for their party and they need the chocolate bars to fit in, the ability to make their own packaging is absolutely instrumental. This is a great option for events like weddings and corporate parties.
People can also write a name for the chocolate. They can come up with any name and have it printed on the back of the chocolate bar. Probably the most popular use of the name function is to create a personalized message for someone when the bars are being given as a gift, this is co-creation at its bets!
To sum things up, when it comes to co-creation Chocomize rocks. Now whatever people can think of for their chocolate bar, they get. Another important aspect of co-creation is the usability of the website, something which Chocomize excels in. The co-creation movement is here to stay, and Chocomize is one of the current leaders.