The Digital Signage Industry Explosion

Digital signage systems are becoming more and more popular in recent times and not just in Britain. As the economic situation improves more and more companies are turning to digital signage to advertise their brand.

Recently it has been announced that Australia's digital signage industry is expected to grow by over 12% every year and hopefully reach a value of almost 59 million dollars by the year 2013. These figures were released by the Australian Digital Signage Systems Market Report 2010.

The worldwide financial crisis has made many companies cut back on costs and spending on marketing and some signage companies have experienced lengthy sales negotiations although interest in digital signage methods is growing rapidly. One of the biggest reasons for the sudden boost to the industry is down to the reduction of the price of plasma and LCD screens in the last year.

Many high profile vendors like HP for example are beginning to increase their efforts in the marketplace. Telstra recently launched a digital signage solution which hoped to become a big success.

The study identified the fact that the present market is very fragmented and that many channels are ill equipped to deal with the complexity projects entail; this is expected to raise the amount of mergers over the coming years, to solve the problem.

The digital signage industry is said to expect to increase interactivity with the use of mobile devices such as the iphone and android. Social media applications such as twitter and facebook are said to also be expected to increase mobility within the digital signage industry.

Demand for digital signage systems has been growing over the last year and has tended to centre on public displays such as in public railway areas (like the Tokyo development), airports (see the Larnaca development) and in commercial areas such as cinema complexes and financial service branches.