Article Titling - Readers Are Wanting Your Attention

Mastering the art of article writing is a powerful core skillset to have in your online business, simply because it is the common thread in article marketing, copywriting, blogging and much more. In this article, I aim to go through one of many critically important principles behind titling that the majority of writers are no applying to their article marketing. The subtle insights gained here can make a wealth of difference in your business upon the right application.

Encapsulating The Essence Vs Summarising Subject and Content

Most writers place the article title as an afterthought of secondary importance to their content. Falling into the trap of simply summarising content and subject matter often results in a pretty non-competitive title. This is a basic rule of thumb and is of course, correct.

However, this can run the risk of sounding fairly generic and becomes lost in the sea of sameness with all the other article on the web covering the same subject and content. How would you differentiate yourself? See, if your article cannot draw eyeballs towards it, the chances of it being read is pretty low. In other words, your title has not served its purpose. I have also seen the other end of the spectrum, where article marketers have gone too far to be creative with their titles, and subsequently misguided the reader despite drawing their attention. Neither of of these scenarios are ideal.

Therefore, the title should be a mix of the two. The key is to encapsulate the ESSENCE of your article in your title, because this will leave the reader room to wonder what it really means, which will only be discovered once they read the article. This way, you are not only summarise your content but also leave an open 'hook' for the reader to discover what's the real message you're trying to convey.

Ask yourself what is it you really want to give to the reader (that he/she may be missing out on) and deliver that in the title.