Outdoor LCD enclosures deliver the most sophisticated weatherproof protection, enabling any company to install digital signage outdoors, now let us look at the digital marketing hardware that is used.
Devices utilized in outdoor digital marketing.
Screen and content player.
For a victorious campaign you need to have the correct hardware, so first off is the screen, this can be either an LCD or plasma screen, a device to store the media on, this can be a standalone media player that utilizes memory cards to store the adverts on, or a wifi campaign player that is refreshed remotely using the Internet.
Media updating.
One of the chief challenges is how to renew the media on the TVs. For single advertising monitors or basic dynamic advertising, a memory card device can be used, if the updates have to be controlled from a distant office, a wired solution is more secure but it does have its drawbacks, such as deployment outlay. Were as a wireless solution is cheaper to fit but can drop link over a much shorter distance.
The connection in general is dependent on how many monitors are being deployed in the advertising network, how far the main server is or the access point for the wifi solution, if over 150 feet, a cable connection would be better for quicker streaming video.
Rainproof LCD enclosures would be employed if the elements is hot or tremendously cold, these housings provide the best interior climate for the hardware, so that the devices does not over heat and in turn the dynamic signage hardware fails.
Inside protection also comprises air conditioning units that can be remotely monitored so in the unlikely event that the temperature within the enclosure rises swiftly the system advises the audio visual administrator of the issue and he can even raise the cooling in the Flat panel housings remotely.
Arrangement of the dynamic marketing medium can either be a full screen or the screen can be zoned, so for example a zone can have a static image, whilst weather and news bulletins are broadcast in the ticker at the bottom of the monitor, the main centre zone shows the advertising video for the item or service that is being promoted.
Due to the versatility, simplicity and usefulness of dynamic outside advertising it is quickly becoming prevalent throughout our shopping malls and outdoor areas outside of organizations that are marketing their products. The day has gone for the printed poster as with all technology as new models are at large the expenses of the LCD TVs will undoubtedly plummet, making out-of-doors digital advertising affordable for everyone.