These days competition is tight and chances are good you are looking for ways to grow your business profitably and #46; Before you dash off and kick down doors and #44; take a sober look at where you came from and where you are going to and #44; as you re and #45;trace seven half and #45;forgotten paths that lead on to sustainable business growth and #46;
1 and #46; Revisit Measurements of Key Factors for Success – Avoid focusing on input factors and #44; and zoom in on critical indicators of successful output and #46; Sure and #44; you need to measure sales closed and hours clocked and #44; but profit per deal keeps you on the playing field and #46; Count the right factors correctly and #44; and you will know where best to squeeze to hit your targets and #46;
2 and #46; Invest in Technology – The saying that we live in an information age is hackneyed and #44; but nonetheless it is still very true and #46; A modern business cannot wait until month and #45;end or even year and #45;end for profit updates and #46; You need systems that update your critical business numbers online and real and #45;time too and #46; Only buy the technology that you will actually use and #46; You do not have time to play with crocodiles in the swamp and #46;
3 and #46; Invest in Your Customers – Customers are inputs that your business converts to profits and #44; and you should invest in them as well and #46; and #34;Have a nice day and #34; and Christmas Cards are trite and #46; In these challenging days and #44; passionate staff and #44; customer relationship management and rewards for repeat business are what make the difference and #46;
4 and #46; Invest in Your Vendors too – If you are supplying though third party vendors then you need to retain their product loyalty as well and #46; They already have their customer base lined up and you are not the only supplier on the block and #46; Cultivate their allegiance through supportive payment terms and #44; volume discounts and accurate information about new products and their availability and #46;
5 and #46; Niche Management – If you sit and wait for things to come to you then your business will surely die and #46; Ways to improve your business turnover include stretching the walls of your current niche and creating new ones and #46; This is because all customers eventually fade away and #44; and you need to find new ones continuously to fill the gap they leave and #46;
6 and #46; New Marketing Channels – Never say that you have squeezed every drop out of the market place and #46; New vendors and new customers are always out there ready for you to find and #46; Are you using the internet optimally and traditional marketing methods too and #63; Try upgrading your product and #47;service offering and marketing it to a new geographical area – do not be surprised if you pick up a new customer or a new channel to help you grow your business effectively and #46;
7 and #46; Lay your Hands on Growth Capital – Firms that do not find the money to expand stay small and #44; and small firms get squeezed out and #46; and #34;Fools Go In and #34; is truer here than in most other places and #46; Single out a few sources of capital investment and build a mutually beneficial relationship first and #46; Then think big and #46; Why not cuddle up to an angel investor or consider an initial public offering and #46; The money you shake loose could help with your own debt and #44; customer credit or vendor financing deals – and these could open up a whole new raft of sales opportunities and #46;
Every one of these seven stages has a role to play in a program to add muscle to an enterprise and #46; A business owner or manager could benefit from an advisory shoulder here – why not engage yourself the sounding board the industry refers to as a business coach to help you profitably grow your business and #63;