As you explore different ways to market your web site at a cost that you can afford, you need to take a good look at message boards and forums for some of your marketing needs.
There are message boards and forums for just about everything on the planet so you will not have any trouble finding ones that pertain to your web site and your online business.
The Reason To Use Message Boards
If you have all the money in the world then you could just blast paid for ads, banners, pay-per-click ads and the like all over the Internet and I am sure you would develop some good traffic.
But than again if you had all the money in the world you would not be trying to build an online business.
The use of message boards allows you the opportunity to read about other people's ideas and experience in the niche field that your web site is all about. But it is not just about reading and learning from others, it is about leaving an intelligent comment on the message board with a link or your web site or your URL as your signature.
How To Use The Message Boards
This is really a quite simple process. Do a search on the internet for keywords about the niche that your web site is about and you will find tons of message boards that contain real people talking about their various online businesses, from successes, things that work, things that don't work and the like.
These boards are free to use however some will require you to sign up to be a member before you can start leaving comments. Sign up for as many as you can. Then start reading through all the different categories on topics that are related to your web site and participate in the conversation.
Some of these will let you include a link back to your web site or will allow you to leave your URL as your signature, just be sure to read the TOS (terms of service) before you do that so you don't get banned.
Save the list for all of these sites so that every few days you can go back and leave more comments and links.
Free Advertising
Through the use of these message broads and forums, you have the opportunity of learning and communicating with others that our involved in running an online business plus you get free advertising for your web site.
You could quite possibly meet with people who share the same interest as you and you might even to be able to arrange some link or ad exchanges with them.
This is a simple agreement that you enter into with others to be able to run ads or links on each other's web site.
Remember that with most of these boards and forums you are dealing with business minded people so be sure that your comments remain professional and pertain to the topics. That way you can build business relationships and have your web site advertised for free, which will generate some traffic for your web site.