Facebook visitors visit it on average 40 times per month for a duration of 23 minutes each time. This is 3 times as much as YouTube. So where else are you going to get in front of that many eyeballs?
Video is the absolute way to brand you. It allows you to set yourself apart from everyone else online. Video allows your lead to link with you on a much more special level. Since you are not always able to pick up the phone and call your prospect, they need to be able to connect with you through your video. Videos are an awesome way to give benefit to your prospects. Every Online Network Marketer has experienced or is experiencing a problem that you have sustained. Fire up the flip video and give them an answer to that dilemma. The more you give your prospects, the more they will be curious to you and what you can award them. So now that you have some training, the next question is, what do you design a video about?
You need some content to cook up video. Here are 7 distinct types of videos to get you started:
1. Marketing 'You' Video - this allows you to cook up a video of yourself giving your perspective, your story, your insights, and your knowledge. Be real. Let your prospects know where you came from and what brought you to the place you are today.
2. Product Review Video - Study a product and build a video about it. Many people like to see the "Before and After" of how a product worked. This could be a video series over a certain time period.
3. Testimonial Video - Let your prospects know about a product or person that has supported you along the way. If it is a product, share the timeline of your usage and how it actual taken care of. If it is a person, share the benefit that was shared with you giving credit where credit is due.
4. Lifestyle Video - Your prospects want to know about you. Let them get to know you to a greater degree through your videos. Use this as a method to allow your prospects to develop a connection with you. This could be made up of free time fun, kids' events, and vacations. It's like Keeping Up With The Langshaws J.
5. 'How To' Video - One of my favorites because it lines up with my blogging and article writing. Explain to your prospects how to do something. You are learning something new every day. Bestow that via video. Camtasia Studio is great screen share course to build tutorials. Cam Studio and Jing Project are free screen share programs.
6. Hot Content Video - Watch for "hot" items that hit the market. Bring on board your prospects and ask for their feedback. This does not necessarily have to be in your niche, but you may consider relating it to your niche. For example, I always write about the financial markets and job numbers when they come out. This attracts people who are just reading or watching videos about the economy in general.
7. Comparison Video - This kind of video allows you to analyze companies, systems, products, services, etc. Keep in mind, you are providing value and this should not be an attack of the other.
Video marketing is a marketing strategy that you should be utilizing. Purpose being, it allows your prospects and potential leads to combine with you on a special level.
The more worth you provide, the more likely your prospects will connect with you on multiple levels. In addition, video and multi-media are here to stay. Get your videos in front of all those eyeballs starting today!