In our previous chapter, “Web Design Quotes and Budgets (Part 1)†we learn about why there is a constant war between web designing companies and perspective web design clients when it comes to money. It is a frustrating situation since both parties have completely different reasons why website development quotes or why online marketing budgets should come first.
In this new chapter, we will discuss 3 different scenarios in the webpage design process you may encounter and whether you, as a business owner interested in website design in Los Angeles, should consider before speaking and selecting a website developer to work with on your next online project.
Here are a couple scenarios to understand the importance on whether you should come off a project with a “budget†or “quoteâ€, similar to the “chicken or egg first†confusion to a certain extend.
1. “I have no clue what I want, and don't really care. I just want to have a website
done by the professionals.â€
- Quote. In this case, you should be presented by several “package dealsâ€. Since you are not aware what the industry has and can offer - and the fact that you trust the web professionals that you found - you should have them draft up a couple ideas, whether it is 5-page webpage design, 25-page website online store with a content management solution, let the webdeveloper tell you what's available. If the number looks right, go for it.
2. “I did some research on Google. It seems my competitors have a better website with
better ranking. I need help.â€
- Budget. In this case, you know what kind of goal you want to achieve, and you should put a price tag on achieving this goal. How much time and money are you willing to invest in order to beat the competition? If you come to the table with a web designer and offer X amount of dollars for online marketing in 2012, a qualified website design with marketing background will be able to tell you whether the budget is enough to break-through the cluster and share that pie on the web.
3. “I have a new business and I need a website.â€
- Budget. In this case, you are building a new business and it is very important to include marketing budget into your business plan. Does your business model require a large or small marketing budget? Does it require online effort more than offline “word of mouth†type promotion? It is very dangerous not knowing what you are getting into while building a new concept to compete in today's market place.
Setting a budget is always better. Not knowing what kind of resources your business is able to invest is a big mistake. When shopping around for a creative web designer, providing a range of budget ideas is beneficial for both parties.