Unlike hotels located in cities that rely primarily on tourism for their revenue, hotels in Chicago are fortunate enough to host millions of guests who have traveled to Chicago on business. Because many of these visitors are likely to return to The Windy City in the future, it is important for hotels to offer the best service and facilities possible. This not only increases the chance of having a repeat visitor; for larger chains, catering to business travelers also opens up the possibility of becoming the hotel of choice for the travelers' entire companies.
Why cater to guests who are there on business?
Lodging is an incredibly competitive industry, so hotel chains must constantly up the ante when it comes to the services and facilities they offer. This is especially the case when the nation as a whole isn't doing well financially. People suffering financially are less likely to go on weekend trips, let alone extended vacations. Conversely, employees who travel on business often visit the same cities several times per year. They also have the power to refer their colleagues and superiors to you, inviting more repeat visitors.
How can we cater to a business demographic?
Decent or exemplary service is the best way to begin. People who travel on business are often exhausted, so they will greatly appreciate a considerate and professional staff. Speak with the Concierge to develop strategies and services that target the business community. But the friendliest face in the world can't make up for dated or unattractive facilities. Chicago hotel renovationis a huge industry and with good reason. Hotels facilities are subject to the wear and tear of thousands of guests each week, and will appear dilapidated if they aren't maintained or replaced accordingly.
When should we renovate?
The answer to this question will vary from chain to chain, but essentially you'll want to renovate before your existing facilities arevisibly worn. You should also consider that trends in architecture and interior design change frequently. People who travel for business will often be aware of these trends at a subconscious level, and may have a negative perception of your hotel if your facilities appear dated.
What should we change?
Again, this depends on your facilities. The best way to answer this question would be to consult with a firm that specializes in hotel construction Chicago is home to several such firms, so you should go over their respective portfolios before making a choice. Keep in mind all of the amenities your hotel offers-if you want to renovate the restaurants as well, you should also make sure the contractor has worked with those facilities before.