Many companies have started using viral marketing software and they really cannot be blamed; it is one of the best ways to draw traffic to a website after all! When you are choosing viral marketing software there are a few things that you will need to keep in mind. There are a lot of options, and there are many websites selling decent pieces of software, but before you rush out and buy anything you need to make sure you know the following things about the software:
Does it Fit in with your Business?
As we said before there are many, many different pieces of software out there, but not every single one of them belongs on your website. For example if you are selling car parts you could have a freeware racing game. That's fun and it has something to do with cars, right? Similarly if you are selling something to do with accounting you might be able to provide your customers with a sort of calculator.
Is it High Quality?
No matter what type of software you have, if it isn't high quality it probably will not go over well with the customer. When you are buying your viral marketing software make sure you ask plenty of questions, and perhaps even find others who have used the same product. A little discretion will go a long way!
Will it Be Downloadable?
There are some pieces of software that you can offer your customers through download, and then there are some that are a part of your website. Flash games for instance would stay on the website, among other things. You CAN pay a developer to prepare then for downloading, but that would require months of beta testing because you do not want to give your customers a defective product!
Will you Charge?
You have the option of charging for the software if you wish, but you should not charge too much of it because you are trying to cause a viral reaction. Perhaps you could charge a small amount like $0.90 to make the customer feel as if they are truly getting something. Chances are though that you will want to make it a freebie. Believe it or not, giving something away for free is a great way to keep the customer coming back for more.
These are a few of the things that you will need to ask. Make sure you are getting quality software to share with your customers because this will keep them coming back. With that being said, find some great viral marketing software to convert traffic into raw cash!