Articles can be used to promote products, services and individuals. Article marketing is probably the most reliable form of promotion available and the really great thing about it is that it can be done without spending a penny!
Sometimes I receive questions from would-be article marketers, questions that seem as though someone has been trying to plant a seed of fear in their minds. Let me say this loud and clear, article marketing is not rocket science.
This is basic communication. Everyone communicates. Even if you cannot access the keyboard on the computer, with dictation tools you can effectively write articles. Your articles can even be translated into various languages.
So to ease your mind, if you are thinking about writing articles but you are on the fence for some reason it is time to simply start. That is right. All you have to do is decide to write and begin writing.
Forget what you may have heard about some master marketer that has a secret formula to success that only he knows about because the truth is we all know how to communicate and the best articles seem to be the ones that are written in a natural tone and in a simplistic format.
I am not going to give you rigid guidelines to follow, that would totally be the opposite of my intention here. But I will offer some suggestions, please ensure the following components are included in your articles:
1) Title
2) Introduction
3) Information
4) Conclusion
5) Resource Box
When choosing a title try to come up with something that is unique and that will grab attention. It is also important to use keywords in your title.
Articles should begin with an introduction of some sort. I have read some articles that begin with a compelling story that puts the author as the lead character. This type of introduction, if well written, can pull readers into the article topic and grab their interest.
The next part of the article is the body. This is the meat or heart of the article. Your readers should find their answers somewhere in this section. Just a hint on formatting, always break up large blocks of text. Structure your article with short sentences and short paragraphs. This will make your article easier on the eyes and therefore easier to read. That may mean that it will get read more often resulting in the success you hoped for.
Use a final paragraph as a conclusion or summary. This is simply a quick wrap up of what you have told your readers in the article. Remind them of the major points.
Your resource box is very important. This is the area that you are allowed to include promotions and links to your website. I like to begin the first sentence here as if the article never ended. Always have something to offer the readers, an incentive for clicking through to your site. A free report or ebook related to the article topic usually works very well.
You will find that writing articles becomes easier the more you write. Do not be afraid to let your personality shine through. That is what makes your articles unique. Article marketing is a proven method and it will work for you as it has for thousands of other people. Give it a try, you have nothing to lose because it is free. |
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