I don't want to strain your credulity as I make my case in this article, so let me begin with a quick pop quiz: What exactly are "retractable awnings?" How do they work? What are they good for in the home and business settings, respectively? If you were able to give a thorough answer to even one of those questions, then you're ahead of the curve when it comes to the average consumer. Awnings began to be used in architecture back in the '60s, but only in the last decade or so have they begun to get popular in the residential and commercial sectors. Why the surge in popularity? Let me explain by answering the question the title of this article poses.
Question: What is the # 1 reason your business or home does not have retractable awnings? Answer: You know next to nothing about what awnings are and the very tangible benefits they provide! As of 2008, retractable awnings had gained just 2 percent market saturation in North America. So let me quickly deliver some remedial Awnings 101.
First things first: Retractable awnings are over-sized pieces of weather-proof material that are stretched over a frame and installed on the walls or roof of a home or commercial building. Chances are, you naturally think of awnings as weather protection, and they obviously do create shade and repel precipitation. But awnings have the equally important ability to expand the available space within your home or business.
In a nutshell, awnings acts as outdoor rooms that do can be installed quickly without the services of an architect or building inspector. Furthermore, awnings can keep your furnishings from being damaged by sunlight, add to the value of your home, and add comfort and aesthetic value to the inside of your buildings as well. This happens because awnings can lower interior temperatures by as much as 15 percent and reduce your utility bills by up to 34 percent as a direct result. On top of this, retractable awnings are the epitome of low maintenance and convenience. Putting them in place for shady relaxation and retracting them to enjoy the sun is as easy as pushing a button.
Put these factors together, and you'll understand why you have never been called by an "awnings salesman" looking for the hard sell. If you know much about the advantages that awnings can deliver, and the low up-front costs, you will likely be shopping around on your own initiative. A large chunk of the people who research the bottom-line benefits of awnings decide they are a good investment, which is why several American dealers report that they experience significant growth from repeat customers and referrals.
All right, that's the end of my Awnings 101 class. You could consider this the CliffsNotes on retractable awnings, and now that you've scanned this article, you know more than the average home or business owner. If you want to extend your living space, control the weather, and cut your utility bills, you may want to explore further. |
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