So you find motivated sellers, you get a great real estate deal, now you need to turn your property into profit by selling it. I'm about to show you how to get an instant property buzz. I'm going to introduce you to three of the most powerful online marketing tools you can use instantly.
Once I do this your going to wonder how you communicated with your buyers and sellers without them. Creating a property buzz will get you more interested buyers in your properties, and allow you to spread the word with little work at almost no cost.
Let them spread the word for you.
Who is the most ideal group to promote your property for you? When you buy a property, show a property, who is the first to notice? The neighbors, you can use that to your advantage maybe it's the nosy one,next door, even so why not start with the group of people who tend to do this anyhow. We can use this to our advantage.
So before we jump to how, lets spend time on why. They're the group who's naturally inclined to do this for you because they care who the new neighbor is going to be and they don't want to see the property sitting abandoned it's not good for the neighborhood. (This is also why they are a great group to help you find motivated sellers too!) Not to mention, most people happen to think their neighborhood is nice, they take pride in their neighborhood, so they want to tell people about this property.
Buzz-Worthy Tools
We're going to use three powerful tools. The first one is communicate with the neighbors, go to online White Pages. It has a powerful feature you probably don't know about go to advanced search. Let's say we're selling a house on Mitchell Ct., Marlboro NJ, so let's put that in, so in the last name box you have to put in something, you can put in a number sign press search and it will pull up everyone on the block. You can get addresses and send fliers, you can also get phone numbers etc. You can copy and paste to a spreadsheet and create your own database of the neighborhood it's free and only takes a few minutes of your time.
Next we're going to go to the USPS website, we're all familiar with United States Postal Service. Why not start doing direct mail to people, sign in, and click to mail, it's extremely simple and costs very little. They don't cost much more than doing it all yourself, click flier, they have templates, or upload your own, we see their template and you can modify that how you like. Click cost estimate, so for 10 fliers it's only $5.50. Let's talk about Mail Merge, this means you can actually merge in all of the addresses from the white pages earlier.
Earlier we also got phone numbers it's awesome once you use it you'll want to keep using it. Log in, it's free to sign up, go to campaign, new outbound campaign. It allows you to call 10 or 10000 people with the click of a button. You can't abuse by calling people all of the time, but you can call unsolicited one or two times.
Go to Campaign type, you can optimize this, if you want it to contact just a live person, or answering machines, click the third choice it's simplest. Click campaign name, and you can put in the phone number that will show up on their caller id, click save, you'll get a phone number and pin, next, you call and leave your message, and then on the next page it will show up on the file, or you can upload MP3 files also. It will say your file was saved, you click save, test it, put in the time you want them to go out, it's that simple.
Let's say you're going on vacation and you want these to go out at a certain time while your gone, you can do that too. A good time is between 6:30 and 8:30 Monday through Friday, or on the weekend, then upload your phone number spreadsheet we made earlier, click browse, open the file, and upload it, select it, click next, you might have to select a column with the phone numbers. That's it! Voice Shot is only about 10 cents per minute per call, a sixty second message to fifty people is only about five dollars.
Build Your Campaign
Hopefully by now your seeing how powerful these tools are! One last thing, we know who, and how, to contact, but what do we say to them about our property? We're going to use a build campaign, the concept is that you continue to build excitement about the event by using multiple marketing tools. Start by doing a simple post card to neighbors, maybe say, "We're going to do an open house. I'm excited and we'd like to have you. And I want you to bring a friend, were going to have food and fun!"
Some people read mail, but don't answer their phone, visa versa, so we want to use multiple ways to reach these people. Reveal a little more info each time to build excitement! I want to leave you with two techniques, make it stand out, and make it personal! Always encourage people to bring out friends or family! Don't forget to invite out Realtors, they may have a client who might be interested in your property. Make it personal, make it stand out , and use multiple marketing tools! |
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