By :
Cash MillerCategoryMarketingPopularity
Date Published :
2008-10-01 01:29:53
Number Times Read :
23
Whether you are trying to write good copy for a website, email, or direct marketing sales letter having a good headline is crucial. Without it your target audience could be lost within a matter of seconds. No matter what kind of product or service you are trying to sell the first job of your sales copy is to grab the reader's attention. A good headline has to do exactly that. Grab the reader's attention. So how do you write a great headline?
For starters a great headline needs to be the first thing the reader see's. It has to be at the top of the page. Not in the middle or at the bottom. It has to be the first thing that your audience reads.
In addition your headline needs to use all capital letters. In many ways your headline is the title to a short story. So you need to capitalize the first letter of every word. In addition you need your title to stand out from the rest of the page. Making the font size larger than the rest of the sales page and putting it in bold are two ways that you can do exactly that.
Next you need to keep your headline focused on your target market. You have a particular audience in mind. You're not trying to attract just anybody. You're looking to grab the attention of someone in particular. To do this your headline needs to speak to them about whatever it is they are looking for.
Now you need to make a promise to your potential customer. The promise needs to entice them into reading further and hopefully the promise can be fulfilled with the purchase of the product.
Check out what other people are writing. To know what kind of headlines grab people's attention you need to see what grabs yours.
In addition your headline needs to tell your readers exactly what they can expect from both your sales page and your product.
If you find yourself having trouble writing your headline then take a break. Often writing your sales page first will help you create your headline later.
Keep your headline short and concise. It needs to get to the point quickly and not drone on.
When writing your headline you need to keep it narrow. In this case we mean physically narrow. You can't let it run on across the page. Keep it narrower than your sales page is so it can grab you reader's attention.
Your final tactic involves your sales copy. Using sub-headlines throughout can help keep your readers attention once they are past your headline. Most people are only going to scan your page so using a sub-headline will get them to stop and read key points within your sales copy.
These tips should give you a leg up when it comes to writing your next headline but it will still come down to your own creativity to make your message effective. Remember you need to relate to your reader and the problem they have which your product can solve. Empathizing with your potential customers is your best tactic when it comes to making that sale.
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