By :
Chris FrevilleCategoryInternetPopularity
Date Published :
2008-10-13 12:06:37
Number Times Read :
2
The page where you place your signup box is called a squeeze page. Since you may have multiple signup boxes located on different websites, you should designate a main one where you will direct traffic to when you do other forms of marketing.
A squeeze page is a web page with no links to any other pages. A potential subscriber comes to your page (let’s call them a suspect for now) and all they can see is your offer followed by an opt in box where they can enter their name and email address and a subscribe button. The idea is to squeeze your suspect into becoming a prospect. The way you do this is to provide just enough (but no more) information about your product/service/e zine to make them want more. In order for them to receive what they want they have to enter their name and email into your opt in box.
Once they press the submit button you have a choice of either immediately re directing them to your sales letter page, or you can ask them to confirm their opt in by checking their email. More about this second technique later, but for now the best thing is to simply re direct them to your sales page.
You may think that by implementing a squeeze page you’re going to lose out on a whole bunch of visitors not seeing your main sales page because they don’t want to opt in. The truth is why you should worry about losing these low quality suspects? Squeeze pages really do work and you’ll come across them all the time in many different niche markets.
Think of it this way, its better to have a warm lead than no lead at all. If you read any kind of marketing material you’ve probably come across the saying that it takes an average of 7 times for a prospect to see a sales message before actually deciding they want to buy. If you don’t get subscribers opted in to your database then you’re going to need 7 times more traffic in order to make that sale. Get them opted in.
Some people like to set up a one page mini website devoted to the newsletter alone. This is a good idea because it can help organize your list
building efforts when you implement other forms of marketing.
There are several things you need to do in order to make sure that this page is optimized so that you will get the maximum amount of signups. Here’s a list:
• Tell people that you will never SPAM and will always keep their information private.
• Use the URL of your squeeze page when promoting your work throughout the internet (such is in forum signatures and email signatures).
• Make sure the signup box is highly visible and the first thing that you see when the page loads.
• If you’re giving something away for free, include a photo or image of the cover (or generate one yourself if it is an original product).
It is worth your while to implement all of these techniques so that you can capture as many signups as you can.
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