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Finding first a hungry crowd to sell food to rather than making the food first is advice that many entrepreneurs do not get early enough. Indeed its nuances can even be evasive to a seasoned entrepreneur. This we can view as a technical error in an internet business start up. But it does have a antecedent. And this precursor is a state of mind. It's the underlying reason you want to go into business, online or off.
Ask anyone why they want to go into business and the variety of answers can always be summed up as "to make lots of money". Yet this falls among the weakest and poorest reasons you should really go into business. Weak because it carries with little if any drive to succeed and poor because it lacks the specificity required.
Right now there are over 8 billion web pages from millions of websites online. It's widely believed that 98% of websites designed to make money do not make any money at all. And this does not include those that do not make a profit. Every day tens of thousands of domain names expire without renewal as websites go under. This has even grown a whole multi-million dollar industry called Domain Parking. Yet even more new domains in just as much time are registered, showing new entries into internet business. So what gives? Why are people that go online to make lots of money make none of it?
If you have been online for any appreciable time, some one will most likely have told you were the money is. The likes of Mike Filsaime teach "the money is in the list", Joel Comm the Adsense guru teaches making money with Adsense, while Scott Boulch of the famed "The Death of Adsense" report is emphatic that "the money is in the money". All create systems around these persuasions with astonishing results - until you try it yourself. They will tend to be ill-fitting and this is not because they do not work.
All this systems teach you how to get your visitors money. They are strong on how to sell your visitors. This may create a mindset that is inconsistent to the altruistic nature of business. Yes, I put it to you that for a business to be longeval and sustainable it needs to be essentially altruistic. The good book note in Proverbs 11:24 "One man gives freely, yet gain even more; another withholds unduly, but comes to poverty"; so much for primarily going into business to make lots of money.
Lately, I have been overly repetitive on the focus on the customer and creating value. Yet it is better to be redundant than to be remiss. Business is essentially not a game of wits. It's not about how you can trick, arm twist or coerce money from your customer. It's about creating something a customer wants and directing them to it. It is this mind set, this altitude that positions you to find a hungry crowd. You are not only going into the market place to take, but also to give. It is true that many people have no business being in business. Indeed, if you are yet to find something valuable to offer online, find one first. |
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