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One of the biggest challenges for small businesses is tracking their advertising efforts and figuring out their ROI (Return On Investment). A small business may have ads out in any number of mediums such as newspaper, television, direct mail, radio and online. It can be a good strategy to get the word out about your business in different ways but, the problem then lies in figuring out which ads are pulling their weight. Without this knowledge, a business can very well be pouring their hard earned money down the drain.
If orders are coming directly through a website, it can be easy enough to see whether or not the website is producing sales. But what happens when a website visitor calls and orders over the phone? How can it be determined that the order actually originated from the website? And can it be known how they got to the site in the first place? When a call comes into the business can it be determined that the person saw an ad in the newspaper as opposed to them having heard a commercial on the radio? Having the answers to these questions will allow a business owner to optimize their advertising by focusing on what works and scrapping what doesn't. When they are able to do that, they are on their way to maximizing their ROI and getting the most from their advertising dollars.
One way to determine where sales are coming from is by using toll free numbers for different ad campaigns. When small business owners couple those toll free numbers with a virtual phone system they will have the tools they need to get the most out of their toll free numbers, track their advertising and in turn maximize their ROI. Here's how:
1. A virtual phone system will have advanced reporting. Reports can be broken down by very specific rules such as toll free number dialed, monthly or daily figures, which mailbox extensions the caller went to, how much time was spent on each call and more.
2. A virtual phone system allows flexibility in how callers can be greeted. With the use of different toll free numbers for different ads, some businesses may want to also have different main menu greetings associated with those ads. Or a business may want all toll free numbers pointed to the same greeting so all callers will hear a consistent message.
3. A virtual phone system will allow the person answering the phone to hear which toll free number the caller has dialed. Some businesses may want to know ahead of time which ad the caller is coming from.
4. If a business wants callers from different ads to be dispersed to different locations, a virtual phone system will allow them to do that. Because the system is virtual, calls that come in are forwarded to any local number the business chooses such as a business line, cell phone, or home phone.
Especially in these tough financial times, it is vital for a business to be able to know what their return on investment is for their advertising. They can't afford to be spending money on ads that don't work. Using toll free numbers on a virtual phone system will allow a business owner to get a complete picture of which advertising is producing and which is not. |
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