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Wesley Upchurch's Articles 
- How To Make The Most Of Your Media Interview
Knowing the does and don't of interacting with the media can help alleviate some of the fears associated with interviewing with a reporter. Here are dos...
Category : Public Relations - 25 Great Reasons To Write A News Release
I’m often asked, when should you send a press release to the media? If it’s newsworthy and useful to the reader go ahead. Here are some newsworth...
Category : Public Relations - A Great Idea For Your Blog Is No Longer Enough
A great blog needs more than a great idea. It needs a targeted nitch and a marketing plan to go with it.
Category : Blogs - Managers: Let’s Call A Spade A Spade!
Calling tactical devices like brochures, broadcast plugs and press releases just that, avoids confusing them with the broader, more comprehensive mission...
Category : Public Relations - Managers: Should Your Pr Budget Stress Tactics Or Strategy?
If tactics are the name of the game for you, it really means you are not planning to effectively alter individual perception among your key outside audiences...
Category : Budgeting - The Media Protocol For Business And Life
I've helped a wide variety of businesses received excellent news coverage for their business. Since then, some people have asked me what my secret was....
Category : Public Relations - 10 Pr Mistakes Spokespeople Make
Question: What do many new spokespeople at technology companies have in common? Answer: they make similar mistakes and fall into similar traps. Based...
Category : Public Relations - Improve Your Online Press Kit
Online press kits are becoming more and more popular as a way to promote your business, however just having one doesn’t mean it will be effective....
Category : Public Relations - Relationship Management: Knowing And Communicating With Your Key Publics
Many organizations actively engage in 'Issues Management.' For most, this involves scanning the news, developing communications strategies around relevant...
Category : Public Relations - Writing Killer Press Release For Massive Publicity
Press releases are informative and objective pieces which are supposed to be newsworthy, and are circulated in PR wires for pickup by various news groups...
Category : Public Relations - Promoting Relationships With The Public
Public Relations or "PR" is one of the most important factors in how you are perceived by the public at large. It is the relationship between your business...
Category : Public Relations - Publicists: It's Time To Embrace The Technology Of Online Press Kits
Media professionals prefer online media rooms and the Internet for researching stories. Many publicists are still using hard copy press kits and e-mail...
Category : Public Relations - The Only True Measure Of Pr
Can we agree that managers MUST plan to do something positive about the behaviors of those important external audiences of theirs that MOST affect their...
Category : Public Relations - Public Relations - What It Means For Your Franchise
The First Rule for building a successful franchise business is to establish a great PR operation. You need to build a good reputation and as quickly as
Category : Public Relations - Your 6-step Plan For Press Release Placement
There's a clear way around press release failure and it's called the pitch. A lot like it sounds a pitch is a fast throw at busy editors about a possible...
Category : Public Relations
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