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Peter Applebaum's Profile
| Author Name: | Peter Applebaum |
| Joined Date: | 2010-09-02 |
| City: | Sydney |
| State: | NSW |
| Country: |
 - Australia |
| Biography: |
Managing Director After graduating from the University of New South Wales, Peter began his career as Product Manager for ETA Foods/Goodman Fielder in 1984. A stint as an award-winning advertising copywriter followed, before Peter moved into client serv |
| Website: | http://blog.tickyes.com |
| Articles Approved: | 12 |
| Author Photo: |
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Peter Applebaum's Articles 
- Is Your Brand A Maven Or A Wallflower ?
A fascinating report by Charlene Li, a partner in the Altimeter Group, and Ben Elowitz, CEO of Wetpaint, examines the top 100 most engaged global brands...
Category : Business - How Social Media Is Helping Defeat Cyber-bullying
The traditional media loves a cyber-bullying story, and while cynics may argue that the level and tone of the coverage owes much to the Fourth Estate’s...
Category : Social Networking - Social Media Case Study: Estee Lauder
The primary market for most companies who utilise social media in their marketing strategies is B2C communication. The real drive behind this is because...
Category : Social Bookmarking - The Science Of Keeping It Real
We crave the purity of an emotional connection with things that are real. In sport we laud and love the art and grit of the battle and the warriors that...
Category : Viral Marketing - How Bloggers Changed The Face Of Fashion
Considering it wasn’t so long ago that social media was being dismissed as a ‘fad’, it’s a little ironic that, today, we can point...
Category : Blogs - Has Traditional Advertising Stopped Working ?
One of the most curious aspects of the digital / social marketing revolution is seeing silver maned ad men trying to ‘get’ the new paradigm*....
Category : Advertising - Social Media Case Study: Ikea
This campaign highlights just how effective social media marketing can be. A simple concept, but brilliantly executed…
Category : Online Marketing - How Sport Demonstrates The Reach Of Social Media
When you live in Australia, sport matters. You may not be personally into running around after various differently shaped balls, or propelling yourself...
Category : Social Networking - Social Media Case Study: Dell Computers
The power of social media lies in the fact that many people can contribute, converse and connect over something they are passionate about. Whether it be...
Category : Social Bookmarking - Online Community Management
The internet is one enormous community. And this community talks. A lot. They create blogs and content, post comments and feedback, and ultimately create...
Category : Social Networking - How To Use Twitter As A Customer Service Channel
Using social media, virtually anyone can complain about a company, its service or products. What this means for companies is a need to swiftly manage customer...
Category : Social Networking - Going Viral: Social Media Epidemics
If pursuing alternative marketing techniques holds any interest for you, you will doubtless already know of campaigns or products that seemingly ‘went...
Category : Viral Marketing
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