Chip Cooper's Profile
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Top 5 Articles
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Chip Cooper's Articles
- The Commercial Privacy Bill Of Rights Act Of 2011- What Does It Mean For Ecommerce Websites?
On April 12, 2011, Senators John Kerry (D-Mass) and John McCain (R-Ariz) announced proposed legislation that could become the first federal privacy and...
Category : Internet Marketing - How The Current Sales Tax War Involving Amazon May Affect All Ecommerce Websites
Amazon.com and big box retailers such as Wal-Mart and Target are locked in an all-out war over the collection of sales taxes. And cash-strapped states...
Category : Internet Marketing - The Ftc Begins Crackdown On Behavioral Ads - Is Your Site In The Cross Hairs?
If your website collects behavioral data or serves behavioral ads - either directly or indirectly through the use of behavioral ad vendors - you need to...
Category : Internet Marketing - Web Marketers - Are You Liable For Your Affiliates' Trademark Infringement With Keyword Ads?
You're an online retailer, and you've got a network of affiliates that may purchase keyword ads using a competitor's trademark. Does this amount to trademark...
Category : Internet Marketing - Saas Webmasters - What To Do When Law Enforcement Demands Archived Email?
If you're a SaaS webmaster, it's not a question of if, but when, a law enforcement official wants a copy of one of your user's email archived on your SaaS...
Category : Internet Marketing - What Every Saas Website Should Know About Net Neutrality
If you operate a SaaS website that provides streaming content, or if you're a consumer who is concerned about price levels and availability of streamed...
Category : Internet Marketing - Does Your Saas Agreement Violate The New Restore Online Shopper's Confidence Act?
On December 29, 2010, President Obama signed the Restore Online Shopper's Confidence Act (ROSCA) that regulates credit and debit card data pass transactions,...
Category : Internet Marketing - 2011 Resolution - Review Your Website Privacy Policy Before It's Too Late
Typical New Year's resolutions include improving physical fitness… or taming the bulge. These are all worthwhile. However, if you operate a SaaS...
Category : Internet Marketing - Ftc's 'do Not Track' Initiative Portends Major Impact On Online Advertising
The FTC issued a report report earlier this month suggesting implementation of a Do Not Track mechanism for behavioral ads that would enable consumers...
Category : Internet Marketing - 3 Can-spam Gotcha's That Every Email Marketer Should Avoid
Experienced email marketers often operate under the misconception that the CAN-SPAM Act doesn't apply to most routine business communications. With CAN-SPAM...
Category : Internet Marketing - Website Legal Compliance For Blog Sites Now More Risky Than Ever
Unfulfilled promises by blog site personnel to remove objectionable materials from blogs continue to create headaches - and increased legal exposure -...
Category : Internet Marketing - Critical Lessons For Your Ftc Website Forms From Ftc Settlement With Reverb Communications
The Federal Trade Commission's recent settlement with Reverb Communications is the FTC's first case targeting deceptive advertising on the Internet since...
Category : Internet Marketing - Flash Cookies Trigger Privacy Suits Against Online Marketers
The use of Flash cookies capable of re-installing browser tracking cookies - that users have previously deleted - has triggered the filing of multiple...
Category : Internet Marketing - 2 Critical Requirements For Enforceable Online Recurring Billing Agreements
Membership programs that incorporate a recurring billing model - where customers' credit cards are charged periodically - have been under intense scrutiny...
Category : Internet Marketing - Negotiating Your Corporate Saas Agreement - Do You Flunk The Test?
You're offering a SaaS (Software as a Service) solution to the corporate market. You've developed your standard form SaaS agreement (sometimes referred...
Category : Internet Marketing
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