Derryck Strachan's Profile
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Top 5 Articles |
Derryck Strachan's Articles
- Should A Copywriter Give The Public What The Public Wants?
Understanding your reader is good, second guessing what they want, however, is counter productive.
Category : Writing - How The Right Hash Tag Can Make Your Campaign A Success
Concrete list of tools to help you with your hash tag fueled campaign ranging from conference topics to content contribution.
Category : Writing - Seven Reasons Not To Hire A Copywriter
Your business is outgrowing you, you have a lot of time and online content simply doesn't matter? Then don't hire a copywriter. If it's not... well. Do.
Category : Writing - Seo Copywriting And The Power Of Persona - Part 2
Taking you through how to craft your persona and understand your audience to be a better copywriter
Category : Writing - Seo Copywriting And The Power Of Persona - Part One
Introduction to a four part exploration of the need for copywriting persona to be a great copywriter
Category : Writing - Copywriting Training Isn't Just For People Who Want To Be Copywriters
Learning about copywriting makes you a better salesman, a better manager and a better writer no matter what background.
Category : Writing - 3 Quick Techniques For Learning About Your Audience
Talking to your client about the target audience shows you are professional and that you care about your work. So focus on your audience!
Category : Writing - How To Write A Killer Blog Post In 15 Minutes. Ten Pro Copywriter Secrets For Instant Content
The first part of some very useful tips on how to quickly and easily create content in five bullet points on your header, lists and keywords.
Category : Writing - Seven Seo Copywriting Secrets Guaranteed To Make You A Millionaire
SEO is not about getting around Google algorithms - it's about creating truly high class content which pleases search engines AND converts your human visitors.
Category : Writing - What Seo Can't Do
SEO is an amazing way to get all that lovely traffic going, but there are things it can't do. That's where content comes into play.
Category : Writing - Why Your Blog Is Rubbish
To have a great blog you need to be prepared to fight your corner, be yourself and genuinely interested in your readers!
Category : Writing - The # Tag User Is A More Elegant Writer
There's nothing wrong with being mysterious. As long as it's clear what you are talking about, of course.
Category : Writing - Social Media Is The Industrial Revolution Of The Noughties
Social Media is becoming integral to businesses interacting with consumers, whether businesses like it or not. And here's why.
Category : Writing - Concise Doesn't Mean Short
To be concise is to know relevance and precision - it is not about the length or tone and depends on the publishing format as well.
Category : Writing - Who Shares Wins
Critics won't be placated and changing to make them happy is a fool's game. Strategically research and focus on your advocates then exceed their expectations.
Category : Writing
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