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Title Webinars, A Potent Prospecting Tool For Realtors
Submitted : March 12, 2010 Word Count : 855 Popularity: 81

Category Article Directory | Business | Business Real Estate

Summary A chief internet marketing research organization recently published their small business guide to lead and customer demand generation. As all of the content in this description is not necessarily pertinent... [Read Full Article]

Keywords realtor marketing,realtor listings,attracting listing,marketing,realtors,

Article Link http://www.articleonlinedirectory.com/290340/webinars-a-potent-prospecting-tool-for-realtors.html

<!DOCTYPE HTML PUBLIC '-//W3C//DTD HTML 4.01 Transitional//EN' 'http://www.w3.org/TR/html4/loose.dtd'>; <html><head><title>Article Directory Online : Free Online Article Submission - Articleonlinedirectory | Webinars, A Potent Prospecting Tool For Realtors</title></head><body><h3>Webinars, A Potent Prospecting Tool For Realtors</h3> By: A primary marketing research company recently published their small firm guidebook to lead and consumer demand generation. While all of the content in this description is not necessarily important to the real estate industry, there are a lot of lessons that can be applied by real estate real estate agents and brokers to promptly accelerate their revenue. One of the primary conclusions of the report was that aside from community networking, utilizing live webinars are one of the most useful ways to appeal to leads on-line. This information is cool for hungry real estate agents since while not complex, the technology for webinar is very underutilized in the real estate space. As a outcome, there is a giant chance for differentiation for the REALTOR that includes webinar in their bag of equipment. As a place of differentiation, video and webinar are fantastic, but how would you use them as a real estate authority? Well, for those of you that host community meetings to teach you community and in turn gather leads, going online may present an easy way to reach a much broader section of your community. For those real estate agents that don't use this process of lead generation, generating a brief webinar to showcase a specific section of buyers or sellers in your vicinity may allow you to connect with many prospective clients that you would otherwise not be able to touch. In addition, by using the webinar as a lead capture tool, you can extensively reduce your overall cost per lead as online marketing costs a fraction of direct post or area farming. So how would you go about developing and advertising a webinar, and how would it fit into your other lead generation actions? To provide an explicit example, suppose that you currently serve an region where values are depressed, but property is being sold by short sales. What you could do is create a thirty minute PowerPoint presentation that goes over the short sale method, what the steps are to create a short sale package, and the relative risks to credit and capital sellers may face. Next, you would choose a webinar service on which to present the webinar. I recommend GoToMeeting. Then again, if you are looking for low cost, DimDim is free. Schedule your webinar and begin promoting the event. Be sure that you add the link to the invitation to your website, and have your web page manager add the invitation to your home page. If you have a list of contacts you are already supporting, invite them to the event. Once you have created the webinar, or at least finalized the topic, contact a few local businesses and see if they will place flyers advertising the webinar in exchange for you offering coupons or other discounts for their service on either the thank you page of your webinar registration. The ideal situation is if your district businesses can provide something of value that you can give away to webinar attendees as it adds value to your presentation and cross promotes other businesses in the community. In addition, either create door hangers or a direct post piece that goes out to the area that you are presently farming inviting homeowners to the event. This feature of the promotion may sound expensive, but keep in mind that if you can capture their digital information, your cost for drip marketing goes down exponentially. The majority of your prospects are in the market to sell at this very moment, but almost all of them will be trying to sell sooner or later. If you capture their information now, you can apply online marketing accessories to remain top of mind until they are ready to sell. Send multiple emails inviting prospects to attend your presentation, and remind those who registered to show up. On the day of the presentation, be sure to login early and address any bugs in the system. Go through your presentation and address any questions that may arise through online chat or email. At the conclusion of the presentation, have a clear and concise offer and call to action so that your prospects know what the next steps are to utilize your services. Ultimately, be sure that you construct a follow up email for those who attended as well as those who did not. Include your call to action and an offer that will help your prospects take the next steps to contact you in both of these and remind every person where online they may view the archived video. A few days later, send out your publication letting everyone in your email list know that your recent webinar was a success. Include a review of the topic discussed, a link to the archive, and an overview of what you offered in the presentation. By going through this process, you will most likely attract a number of new clients as well as hundreds of new prospects that you can court until they are ready to buy or sell. Author Resource:-> Stop by the Rainmaker Masters Circle <a href=http://www.rainmakermasterscircle.com/realtor/generating-real-estate-leads-online/webinars-a-powerful-prospecting-tool-for-realtors/>real estate agent marketing</a> website to understand and how to attract more listings and close more sales. Article From <a href='http://www.articleonlinedirectory.com/'>Article Directory Online : Free Online Article Submission - Articleonlinedirectory</a> </body></html>

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