<!DOCTYPE HTML PUBLIC '-//W3C//DTD HTML 4.01 Transitional//EN' 'http://www.w3.org/TR/html4/loose.dtd'>; <html><head><title>Article Directory Online : Free Online Article Submission - Articleonlinedirectory | Ten Simple Trade Show Exhibit Staffing Tips</title></head><body><h3>Ten Simple Trade Show Exhibit Staffing Tips</h3><br /><br />By: <br /><br /><p>Having a properly trained trade show exhibit staff can make or break whether you have a successful trade show marketing experience. Use these ten simple trade show exhibit staffing tips and insure your trade show booth has a professional staff that will make your booth shine and your exhibit succeed.<br /> <br /> TIP ONE: STAND. Get out of your chair or off your stool, and stand up. Don't sit. Stand. Trade show exhibit staffers on their feet with an open stance are more approachable than staffers sitting with crossed arms. If you are in your trade show booth, you should be on your feet... standing.<br /> <br /> TIP TWO: STAY HEALTHY. Be sure to remember to take care of yourself! Get enough of sleep the night before. Eat a complete breakfast. Drink lots of water. And remember you'll be standing a lot (see rule 1), so wear comfortable shoes.<br /> <br /> TIP THREE: IDENTIFY YOURSELF. Wear a prominent and professional name tag with both your name and your company name on it. Make sure it is easy for other people to read.<br /> <br /> TIP FOUR: SMILE AND BE FRIENDLY. Greet your prospect and ask them their name. Then use their name when you talk with them. People will appreciate it. So find out their name and use it. When your conversation is finished, thank them for stopping by your trade show booth, and again, use their name.<br /> <br /> TIP FIVE: ASK QUESTIONS. It may seem fairly obvious, but before you can recommend a solution, you must know what your customer's problem is! Don't begin the conversation by telling a prospect what you can do for them. Wait until until after they have told you what they need. Ask questions, and listen to their answers. Ask more questions. Your goal is to find out what they need. It's only after you understand what your prospect needs that can you then tell them how you can help them. Of course, but asking questions, you may find out they don't really need what you are offering, in which case you need to thank them and move on.<br /> <br /> TIP SIX: AVOID "YES-NO" QUESTIONS. Ask open ended questions, not yes-no questions. When you ask a prospect a yes-no question, you usually just get a simple yes-no answer, and that's the end of the conversation. Instead of asking, "Can I help you", try asking "What are you looking for at the show today?" The first question can be answered "NO", but the second question requires an answer (though you may still get a "nothing", but that just means you need to ask another open-ended question. Always make your questions open ended, and then ask follow up questions.<br /> <br /> TIP SEVEN: LISTEN. Follow the 90-10 rule. Ninety percent of your conversation should be listening. Ten percent of your conversation should be talking. You learn more about your prospect if you are listening instead of talking. Ask questions. Listen. Listen. Listen... and listen some more.<br /> <br /> TIP EIGHT: IGNORE. Don't ignore the prospects that stop at your trade show exhibit, but do ignore the other trade show staffers and the many trade show booth distractions. Trade show exhibit hours are definately not the time to discuss your last vacation or the new office dress code. Don't talk to the other trade show staffers, unless it's to introduce a prospect or customer to them for more information. And remember that real live human customers in front of you take precedence over customers that may call you on your cell phone.<br /> <br /> TIP NINE: GIVE FREELY. One effective way to generate more trade show booth traffic and reward people for visiting your trade show exhibit is to consider handing out trade show giveaways. A simple and useful trade show giveaway (with your business and contact info on it) is an great way to thank prospects for talking with you, and it also will help them remember you and your company later. While trade show giveaways aren't required, many successful trade show exhibits hand them out. There are lots of trade show giveaway ideas out there. You can have cheap trade show giveaways (i.e. pens or letter openers) for the general public and more expensive trade show giveaways (i.e. usb flash drives) for existing high-value customers that stop by.<br /> <br /> TIP TEN: FOCUS. FOCUS. FOCUS. Focus on your trade show exhibit, not the trade show exhibits on either side of you or your competitor's exhibit on the other side of the show. Resist the temptation to disappear from the booth and do "competitive research". Do your competitive research after the trade show is closed for the day. Record the all important ball game on your TIVO so you can watch it when you get home. During the hours the trade show floor and trade show exhibits are open, you must be staffing your exhibit booth. You must be standing with a smile on your face, greeting people by name, and ready to do business.<br /> <br /> Make sure your trade show exhibit staff knows and follows these ten simple tips, and insure you have an overwhelmingly successful trade show booth at your next trade show!</p> <br /><br /><b>Author Resource:-></b> This article on Ten Simple Trade Show Exhibit Staffing Tips is brought to you by the helpful <a href=http://www.pinnacledisplays.com>trade show exhibit</a> experts at Pinnacle Trade Show Displays. Follow these trade show staffing tips and use a <a href=http://www.pinnacledisplays.com/store/agora.cgi>trade show exhibit</a> from Pinnacle Displays, and find out what their satisfied customers mean when they talk about <a href=http://www.pinnacledisplays.com/comments.htm>trade show bliss</a>. <br /><br /><b>Article From</b> <a href='http://www.articleonlinedirectory.com/'>Article Directory Online : Free Online Article Submission - Articleonlinedirectory</a><br /></body></html>
