<!DOCTYPE HTML PUBLIC '-//W3C//DTD HTML 4.01 Transitional//EN' 'http://www.w3.org/TR/html4/loose.dtd'>; <html><head><title>Article Directory Online : Free Online Article Submission - Articleonlinedirectory | The Frontier Of Marketing Project Management</title></head><body><h3>The Frontier Of Marketing Project Management</h3><br /><br />By: <br /><br /><p>Why are other business functions such as finance, fulfilment and development more organized than marketing?<br /> <br /> With today's business efficiencies, the marketing department may represent the best leverage opportunity in your company for increasing overall revenue expansion and company innovation.<br /> <br /> Your marketing people feel the pressure - yet lost at sea amongst promising new fads and new opportunities such as web 2.0, social network marketing, Facebook advertising...<br /> <br /> But it's no one's fault. Business must mature to absorb marketing as a centre piece of modern strategy, rather than leaving it strategically floating. Only then can the marketing function do what it can and must.<br /> <br /> "Because the purpose of business is to create a customer, the business enterprise has two-and only two-basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business." - Peter Drucker<br /> <br /> And what is the obvious option for marketing to improve by? Marketing Project Management.<br /> <br /> MPM can come from books on project management... or it can extend into formalised academic project management (most of which I would not recommend), or a comprehensive study and implementation of critical chain (CCPM)which is light years beyond standard critical path techniques.<br /> <br /> The Way Into Marketing Project Management<br /> <br /> Regardless of the approach taken for marketing project management training, or the scale of MPM required in your company, there are 6 components for MPM.<br /> <br /> 1. Preparation - Including team selection, customer orientation focus<br /> <br /> 2. Research - Market, customer, product, company competencies, etc.<br /> <br /> 3. Development - Web presence, product development contribution, team development, etc.<br /> <br /> 4. Conversion - Promotion, advertising, landing pages, sales videos, events, etc.<br /> <br /> 5. Traffic - Search engine optimisation, affiliates, list procurement, social marketing.<br /> <br /> 6. Tracking - Web tracking, ROI analysis, etc.<br /> <br /> These six areas of practical MPM are guided by the trialectic of management:<br /> <br /> 1. Outcome - Get clear on what results are possible and are needed for better marketing performance.<br /> <br /> 2. Process - Understand the bottlenecks that exist both within the marketing team environment as well as the external market environment.<br /> <br /> 3. Performance - Guiding daily productivity and tracking ROI of all marketing projects.<br /> <br /> With this protocol any marketing manager can begin building a tailored approach to marketing project management.</p> <br /><br /><b>Author Resource:-></b> Take hold of your <a href=http://www.gavrielshaw.com/post/3531/>marketing project management</a> and learn about <a href=http://www.teamworktraining.org/>teamwork training</a>.<br /><br /><b>Article From</b> <a href='http://www.articleonlinedirectory.com/'>Article Directory Online : Free Online Article Submission - Articleonlinedirectory</a><br /></body></html>
