Turn Site Visitors To Registered Users! - By: Daren Bach

In the era of easy, online social networking exchange, e.g. Twitter, Facebook, Linked In, and accelerating mobile site access, it becomes important to ensure that the process from website accessibility to joining the community is made as smooth and trouble free as possible. Site visitors often can basically and lsquo;take it or leave it and rsquo; so you need to make sure they sign up whilst they are potentially interested to engage.

The first step is to make it apparent from the website design and layout that it wants visitors to register! How the registration screen is presented to the site visitor immediately affects willingness to begin and complete the process.

Highlight rather that play down the registration and login option within a homepage, so making it clear to visitors, say, by placing the registration form above the fold, in a central part of the homepage, rather than risk visitors not scrolling down far enough, or being overlooked because it and rsquo;s placed too far right on the page.

Even more vital for Commerce sites, is to simplify the login method and avoid lengthy registration forms to increase the chance of a visitor staying with it to completion. Engage the user quickly and only ask for most basic info, such as their pre existing networking account ID and email address only.

The first-time registration must provide a positive return login experience. Once you have a registered user, the goal is to encourage them to always log in when they come back to the site. The best way to do this is to provide a one-click login experience through an authentication method that remembers the user's preferred login provider and immediately prompts the user to login.

By clicking on the small icons for any of the social networks on the homepage the visitor can be invited to sign-in with an existing account. This method can increase existing users signing-in by as much as eight times more often than previously, and see growth in user registrations from new visitors to the site.

Tracking conversion analytics and drop-off rates, as well as user preferences among identity providers, enables continuous adjustments to be made to how the registration page is presented. A scoring system, e.g. based on the number of comments left, purchases made, or friends invited, can also determine the percentage of users from each service who become active users on the site.

Remember and ndash; although the primary objective of collecting registration data is to better understand audience and customise niche market content to ultimately improve ROI, consumers are increasingly impatient and uninterested in repeatedly entering personal information and thus, databases can be often full of outdated information or spam.

However, the good news is that users tend to maintain an accurate and updated profile on their preferred social networks or web mail accounts. Websites can help keep their user database current by collecting an updated set of rich profile data each time the user authenticates. And, in most cases, the data is more accurate than if the website collected the information through a registration form.


Article Source : http://www.articleonlinedirectory.com/407724/turn-site-visitors-to-registered-users.html

Author Resource : Provoke Online Marketing: http://www.weprovoke.co.uk/