How To Make A Viral Video - By: Paul Fitzgerald

So, you have posted an amazing ad campaign video on the net a few weeks ago but still you are not getting your target number of views. And it is getting quite frustrating. You start to recount the things you did: Create a video with great content that you are sure will attract hundreds and thousands of viewers. You also, put in a keyword loaded description, and all the Meta tags you can come up with. Copies of the videos are posted on various free video hosting sites, yet nothing. What did you miss?

Well, for one thing, you missed social media optimization. In video marketing, SMO is the key. Gone are the days when you simply have to post a great 15-30 second video and expect web users to easily stumble upon it. Nowadays, there are literally hundreds to thousands of videos that are uploaded into a video hosting site such as YouTube or Daily Motion. There are so many video hosting sites so multiply the thousands to the various video sites, therefore, there are probably millions of videos that are uploaded in the web everyday. That is the number of videos which your video has to compete with. Thus, more effort is actually required of you.

First, let me give you a few tips on how to make a great ad video. Usually, 15 to 30 second video is long enough for an Internet ad. Web users are prone to get bored if the ad is too long. And for that same reason, it is important not to make your ad campaign too obvious. Be creative- if a video seems like an obvious ad, viewers won't appreciate it and will likely ignore it. That's bad since part of your goal is to encourage viewers to share your video. Make videos that are enticing. Perhaps you can come up with a big script and divide it into several videos of around 15 to 30 seconds. This will definitely kindle the viewers' curiosity that will make them search for more of your videos. And if you're getting really desperate, you can simply hire an attractive woman to appear in your video.

Now, lets say your equipped with a good video that will surely attract attention, still it will be drowned by many others. So, you have to do a little more follow-up work- Social Media Optimization. Blogs and forums are actually ideal venues for the publicity of your video. You can probably pay bloggers to post your embedded videos in their blogs. Mind you, blogs are one of the latest trends in Internet marketing and advertising.

Then, perhaps you can create accounts and start new threads in various forums where you can embed your video. Forums are also one of the great venues for site publicity. Also, some community sites, such as Myspace and Multiply allow members to embed videos in the comments section. You might as well take advantage of that. And most especially, don't forget to share your videos with your friends and encourage them to share the videos with other people.

Now that you have a good idea how to make your video extremely viral, make it work- work- work!

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